Sneha Sengupta for The Ideal Home and Garden brings you the House of Masaba flagship in New Delhi — a couture haven defined by terracotta tones, texture, and architectural drama.
The new House of Masaba flagship in Mehrauli, New Delhi, doesn’t feel like a store. Step inside and you’re immediately drawn into a sculptural sanctum – where walls curve like fabric, columns rise like totems, and bridal couture floats in niches as if it were art.
Designed by Renesa Architecture Design Interiors Studio, led by Sanchit Arora, the 3,000-square-foot store reimagines bridal retail as an immersive architectural experience. It’s a bold step forward for Masaba Gupta’s brand, known for fearless iconography and playful maximalism. Here, that spirit is extended into space with earthy tones, terracotta textures, and soft plaster walls creating a mood that’s both modern and deeply rooted in tradition. “One of the ideas we explored was how to extend Masaba’s bold identity into architecture without overwriting it,” says Sanchit Arora, principal architect at Renesa. “The curves, alcoves and domes aren’t just decorative – they create pauses, moments, and a sense of ceremony.”
Renesa’s design takes cues from ritual and ceremony. Think winding partitions that conceal and reveal, sculpted alcoves that feel ceremonial, and domed ceilings that echo the brand’s signature red bindi. “It was easy to put up straight walls, but we wanted depth, drama and movement; elements that reflect both fabric and ritual,” Arora explains. Instead of neat racks, lehengas hover in niches, framed almost like installations. Trial rooms open into private lounges, turning fittings into intimate moments for family and bride alike.
It’s a palette built on sensory richness – sindoor reds, lime plaster, reclaimed wooden flooring, brass detailing, and handcrafted mosaic inlays. Oversized tribal masks, carved wooden frames, and monolithic artefacts ground the space with folklore references. Every corner feels collected, not placed. The play of light and shadow across textured surfaces adds a quiet sense of drama, almost temple-like in atmosphere.
Unlike the pristine whites that defined Masaba’s earlier stores, this one leans into terracotta warmth and sculptural modernism. It’s retail redefined – couture presented as a cultural journey rather than a transaction. In Arora’s words, “The idea was to craft a sanctum that is both modern and deeply Indian. A space where the bride feels special, grounded, and at the same time surrounded by the grandeur of her moment.” The flagship reflects the modern Indian bride: bold yet grounded, contemporary yet rooted.
With this store, Masaba Gupta and Renesa Studio set the tone for what Indian retail can be in 2025 – crafted, experiential, and modern-classic. A space where you don’t just shop – you wander, wonder, and remember.
WHY WE LOVE THIS PROJECT
- Bridal fashion is shown as an experience, not just a display.
- Earthy tones and curves that make the space feel ceremonial, not stiff.
- Sculptural elements – alcoves, columns, tribal heads – that anchor the design.
- Material detailing that invites touch: brass, wood, and mosaic used with intent.
