A Jewel at Ginza: Inside Tiffany & Co.’s Spectacular Tokyo Flagship

Luxury brands have often used interior spaces as powerful statements – think Dior’s petal-shaped store in Seoul or Louis Vuitton’s luggage-inspired showroom in NYC. And today, Tiffany & Co. has stolen the spotlight with its spectacular, newly inaugurated, Tokyo store.

The French-owned American Jeweller, Tiffany & Co. features the world’s finest diamond with unparalleled craftsmanship.

Celebrating a 185-year-old bond with Japan, Tiffany & Co. crafted the 26,372-square-foot gigantic store with artworks, limited-edition jewelleries and an apt culture representation.

An Architectural Marvel

The towering 217-feet high tall building, designed by renowned architect, Jun Aoki, boasts a wave-like façade inspired by Comfort Tiffany’s wisteria lamps.

Peter Marino’s opulent interiors are divided into multiple floors- the first floor home’s iconic pieces like Tiffany Lock and legendary diamond creations along with  artworks by renowned artists, including Damien Hirst and Rashid Johnson. The second floor boasts an array of wedding rings with high jewellery pieces on the third.

 Soon, the upper levels will host private salons, VIP suites, and the Blue Box Café, marking an unforgettable experience.

Throughout the store, details like origami ceilings, Kabuki-themed displays, and gold-leaf ceilings crafted by Kanazawa artisans, foil installations by Sachiko Abe and Gen Sasaki and window displays by Japanese artist Kimiko, will keep you engaged with its cultural opulence.

Although this isn’t the first time Tiffany & Co. has awed us with its architectural skills.

Here are some of the unmissable global stores from the luxury house: 

New York:
A pinnacle of popular culture since 1940, the store was recently renovated and renamed as The Landmark. Located at Fifth Avenue, the store is an absolute delight – a  façade that restores the original Atlas statue and clock and interiors that shine with shimmering rock crystal staircase, exceptional artworks and extensive use of materials like silver, brass, and stainless steel.

Shanghai:
This tech-forward, sustainable store in China 

offers a stunning blue-lit glass façade. Located at the Shanghai Hong Kong Plaza, the store features Amazonite accents, flora-fauna motifs, and a serene Blue Box Café. Its stylish millwork and fluted mirror details are the highlights.

Brazil:
This store marked the house’s first one in the region, gaining a location at a prime spot- the Iguatemi São Paulo, luxury shopping centre. It incorporates local flora and art by João Carlos Galvão, with furniture by Humberto Campana and a custom glass façade- capturing a perfect Brazilian flair.

Dubai:
Contrasting the country’s opulent tastes, Tiffany & Co. opened its store at the Mall of the Emirates with a diamond-inspired façade of 15,000 crystal cubes and designed by SANAA Studio. Inside, soaring ceilings and dramatic arches Dubai’s history and the New York store’s roots.

Milan:

Opened in 2025 and designed by Peter Marino, this marks Tiffany & Co..’s largest European store. The delicate skylight and transparent staircase are the absolute heart stealers. Additionally, arched windows crafted by renowned glassmaker, Venini and Michelangelo Pistoletto-inspired displays highlight the house’s eternal connection with art.

As Tiffany & Co. continues to inspire with its innovative jewellery and spaces, the Tokyo store stands a timeless symbol of the brand’s language.

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About Author

Picture of Japjyot Kaur Chawla

Japjyot Kaur Chawla

Japjyot Kaur Chawla is a Fashion Design student, pursuing her degree from the National Institute of Fashion Technology (NIFT). Her interests vary largely from creating illustrations, stitching garments, learning about costumes to penning immersive articles in various categories. She enjoys writing deep poems and watching Ghibli movies. She is a curious learner and loves conversations over a cup of coffee :)

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