AA Design Studio redefines luxury cinema with Movie Max Edition Luxe at Rcube Monad, Noida. Spanning 13,000 sq. ft., this project—led by Gaurav and Rashi Gupta—fuses architectural intent with an immersive viewing experience. The goal was to create a cinema that is not just a venue but an extension of contemporary urban culture, where design and technology shape the way audiences engage with film.
The entrance sets the tone with floor-to-ceiling glass, metallic accents, and Broadway-inspired ceiling lights, creating an immediate sense of arrival. The pre-foyer, lined with dynamic LED installations, mirrors the energy of the entertainment industry. Inside, the lobby unfolds in layers of mirror ceilings, ambient lighting, and polished marble floors, accented by carefully placed seating and textured wall treatments that contribute to an atmosphere of understated luxury.
The theaters—Opera, Broadway, Ritz, and Legacy—each carry a unique visual identity, brought to life through plush velvets, gold details, and bold color palettes. 4K projection, Dolby Atmos sound, and fully reclining leather seatsdefine the experience, balancing high-performance technology with comfort. Individual mood lighting personalizes the space, ensuring an exclusive feel for every viewer.
More than a cinema, Movie Max Edition Luxe is a statement in hospitality-led entertainment design. Every material, lighting element, and spatial transition has been considered to craft an environment that enhances storytelling while offering an elevated social experience. It reflects a new era where luxury and entertainment seamlessly converge through design.
