This Women’s Day, TIHG team shares a Gifting Guide to all the extraordinary women who have been working hard to make the ends meet. Amidst all the hustle, she is chasing her dreams, inspiring others and paving a path that leads to victory.
Inspired by some of Jaipur’s majestic architectural wonders, CaratLane, India’s leading omni-channel jeweller, launched the Jaipur collection. Witness the iconic beauty of Jaipur’s glorious palaces like Rambagh and Hawa Mahal come alive as elegant jewellery designed for the women of today.
With uniquely hand-carved pink stones at the center, the collection truly evokes the charm of the Pink City!
The designs exhibit the perfect blend of art and style. They are meticulously crafted to reflect the royalty and the exuberance of the city.
CaratLane has borrowed the beauty of the most exquisite landmarks to craft their designs – the Hawa Mahal which is an extraordinary pink-painted composition with its intricate jharokhas and arched roof, the Amer Fort with its delicate murals and enchanting garden, the Rambagh Palace with its finely grooved domes and elegant arches and the sparkling Samode Palace with its curved pillars and intricate arches.
Mr. Aakrosh Sharma, SVP, Merchandising & Fulfillment, CaratLane says,
“The iconic pink colour evokes a romantic charm that captivates every heart. We wanted to capture the beauty of the city and convert it into everyday jewellery that the women of today would love to have. We had to strike the right balance between the royalty of Jaipur and the everyday wearability of the jewellery.”
Made in 18KT, the collection presents a whole new range of rings, earrings, pendants and necklaces which rewrite the city’s beautiful craftsmanship through these designs, which are a sonnet to timeless elegance.
CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has over 29 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons.
CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.