FCML has been a luxury lifestyle retailer in the interior spaces since 2001 with humble beginnings and uncertainties,it has now expanded to a 80,000 sq ft of a lifestyle retailing space. FCDI is FCML’s Design Initiative, which seeks to encourage collaborations between creative professionals from various streams of Art, Architecture, Interiors, Fashion, Photography and Visual Arts Communities. Nostalgia Revival, an initiative of FCDI, was one such event that set the stage for unparalleled collaboration, bringing together various disciplines of art, design and architecture at a special space in Old Delhi. In a bid to revisit old Delhi’s rich culture, it saw nine fashion designers interpret table scapes in their signature style and was very well attended by the design fraternity.
The Incidental Collection is an initiative of FCDI for FCML surfaces, adding another dimension to interior spaces through a fresh collaboration with fashion designers.With this collection the brand aspires to bring to their diverse audience curated de- signs on tiles by India’s renowned fashion designers from the traditional design patterns of JJ Valaya, to Abraham & Thakore’s earthy and geometrical designs to pero’s delicate, flo- ral and bright patterns.
The idea was to bring together different design aesthetics and philosophies, creating unique design schemes on a similar product base and catering to a complete audience in this segment. This was the first of their collaborations in the commercial space, and they are now looking at many more of such endeavours in both, the commercial and non-commercial spaces, keeping the larger objective in mind.