The Rug Republic store in New Delhi follows a simplistic decor scheme to highlight the products on display
Impressions: Delilah Rodrigues
Offering handmade, best seller rugs to customers globally, The Rug Republic (TRR) is the brainchild of Studio Sharda. With a newly launched store in Noida, New Delhi, the brand is looking to expand horizons while offering quality products. With a product range of 600 plus styles, the plush store is spread over an area of 10,000 sqft.
Aesthetically designed by leading architect Amit Gupta, the showroom showcases every product appropriately. To offer a complete and optimal viewing of the products, the architect smartly segregated the store into various zones. Boasting of a large collection of home decor accessories, the store is decorated with unique sculptures, while antique wooden artifacts grace the building. One of the striking features of the store is the unusual entrance that features an abstract art installation. Photographs of their factory and the workers, give clients an in-depth understanding of the manufacturing process. Lending a dramatic touch to the space is a wooden canopy, while multiple display units and racks exhibit their vast collection. To strike a balance between industrial and modern decor, the architect opted for an unfinished cement flooring.
The Rug Republic has choicest products in myriad colours, trendy themes and price levels that offer a wide variety of options for global customers.
Contact Details:
The Rug Republic, A-228, Sector 83,
Noida. Call: (0120) 4222544.
www.therugrepublic.in
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