The Indian Design Fund (TIDF), an online fundraiser from May 14 to 20, 2020, is launched because in times of uncertainty and economic hits, it is the most vulnerable members of any community that have to bear with the worst face of the impact. Covid-19 health crisis and the required lockdown has ensured physical safety for many, however, it has severely impacted the livelihood of the bottommost tier of society, the very foundation of the world we’ve built. And the design and the architectural world is no exception in this regard, with the artisans, craftspersons, construction workers and migrant labourers being the worst hit within the industry.
It is indeed for this reason that The India Design Fund (TIDF) has been launched, which is going to be consist of an online fundraising sale ‘OTLO‘ that is curated by Ashiesh Shah, in collaboration with StoryLtd by Saffronart. The sale features 65 brands, with pieces that a clear reflection of what is needed in these times. Founding members and panelists include Shimul Javeri Kadri, Vinita Chaitanya, Tarini Jindal Handa, Pavitra Rajaram, Iram Sultan, Pareina Thapar and Ashiesh Shah. And the items that have been put up for this well-curated fundraiser are spread across categories such as furniture, soft furnishings, design objects, artworks, lighting, home accessories, serveware, stationery etc.
A cross-section of leading designer brands have come together to protect the backbone of the industry in these troubled times when their sustenance is at stake. And the organisers are also inviting ‘design patrons’ and ‘corporate patrons’ whose help would directly be helping the multiple initiatives like United Way Bombay and Dastkar’s Artisans Fund. Asians Paints has been quick to join the effort with its 25 lakhs contribution as a star patron. And every little contribution counts indeed towards a step that is more appreciated because of the urgency at the moment.
To shop and contribute, visit: www.storyltd.com
And check out their Instagram account for more details: https://www.instagram.com/theindiadesignfund/