Helping to capture new opportunities amid COVID-19 disruptions
The COVID-19 pandemic has impacted business activity and supply chains across the globe, with numerous trade fairs and events around the world being postponed or cancelled, depriving many enterprises of business and marketing opportunities. To help companies rise to the challenge, the Hong Kong Trade Development Council (HKTDC) is offering a number of new platforms and special packages to capture every business opportunity available.
HKTDC Executive Director, Margaret Fong said: “To help enterprises tie over the COVID-19 outbreak, we are launching a series of digital initiatives, including webinars and virtual exhibitions. We are also offering online-to-offline (O2O) promotion packages for companies to participate in our physical exhibitions and conduct promotions through our online platform, offering a double opportunity to expand their customer base and capture orders.”
Virtual connections between global buyers and supplies: The HKTDC has also launched a month-long Spring Virtual Expo on 1 April. The HKTDC’s online marketplace, hktdc.com Sourcing (sourcing.hktdc.com), features around 130,000 quality suppliers and more than 2 million international buyers, with over 24 million business connections made every year. Supplier information is verified by third-party organisations to enhance buyers’ sourcing confidence. Additionally, more buyers from all over the world are invited to participate, including VIP buyers and those who have participated in HKTDC fairs.
Multiple sectors covered: To further enhance the effectiveness of business matching, the Spring Virtual Expo focuses on 33 groups of products under four themes: technology – lighting and electronics; gifts and houseware; lifestyle; and fashion and beauty.
Omni-channels to explore new opportunities : The HKTDC is offering a range of O2O packages combining online and offline promotion. “Exhibitors can showcase products at the exhibitions and promote online at the same time. This extends the fair period so businesses can reach more buyers and field orders,” said Ms Fong.
Ms Fong added that the HKTDC will organise a Summer Sourcing Week from 25 to 28 July. Featuring nine fairs located at the same venue, it will provide a one-stop cross-industry platform for global buyers to replenish their stocks. Additionally, the HKTDC is looking into O2O business-matching services at its fairs and video conferences will be arranged between buyers and exhibitors to discuss business deals.