After a ten-year stint as a jewellery designer, Ritika Nanda decided to break free from the subtle and restricted moulds of trinket crafting. Her love child Mother Gone Mad Design Studio is all she ever wanted to design with irrational creativity
and zero objections. “Feel the small details and the love for creativity will express itself in the final product. Be true to yourself and happiness will reflect,” shares the artistic designer.
Ritika aims to create a product that connects with its user at an emotional level and she achieves it by amalgamating physical reality with material experimentation. For her, a designer combines the job of an artist, a marketing person and a craft person in many ways. When asked about her decision on the material for each design, Ritika shares, “Sometimes material explorations lead to design and often the process is reversed when it goes from paper/form to choosing a material that would lend itself best to the form. And I totally enjoy the entire process.”
The difference in each project is what keeps the designer in her ticking – be it difference in space, culture or personal preferences. She believes it is like studying a whole new way of being and then working around that. As she tells us about her design influences, which belong to the little nuances of present day street art to the age old techniques of bonesetter, Ritika is also immensely inspired by the forms and materials used in Indian architecture, colours and handicrafts. Sharing about her plans for the year, Ritika reveals, “A lot of metal in very basic forms, extremely simplistic. I am also looking forward to working with clay and ceramics, and experimenting with a lot of weaving techniques too.”
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